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Premiership rugby union club Saracens has agreed a multi-year partnership with ADI, which sees the AV distributor become the club’s exclusive big screen supplier.
The stadium technology specialist has held a strong relationship with Saracens since 2015, when ADI began providing mobile LED screens for competitive fixtures, fan zones and club events.
The new partnership extends that relationship, with ADI becoming the official big screen supplier for all club fixtures and events, including male, female, European and special non-Rugby events.
With the official partnership commencing ahead of the 2022/23 Gallagher Premiership season, ADI will be working closely with Saracens to refurbish the two existing LED screens with the aim of enhancing the overall matchday experience at the club’s 10,500-capacity StoneX Stadium.
One of the new screens will be fully operational for the opening pre-season friendly against Ampthill on Saturday 3rd September.
Global Head of Sales at ADI Live, Thomas Taylor, commented, “It has been a pleasure to work with Saracens over the past seven years and we are pleased to become the club’s official Big Screen supplier.
“They are an ambitious club, who have established themselves as a global brand in rugby union, and the LED technology inside the stadia bowl will improve the experience and commercial offering for both fans and sponsors.”
Herman Beetge, Head of Match Day Operation, Production & Broadcasting at Saracens, added, “At Saracens we are constantly looking to improve and evolve our match day experience, and this partnership with ADI will be another key component in that.”
They have made a great impact over recent years at StoneX Stadium and we are incredibly excited to build on that moving forward as we look to make Saracens the best place to watch rugby in the Gallagher Premiership.”
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